Commerce Cloud (http://www.demandware.com/) is one of the eight product clouds that make up the Salesforce Intelligent Customer Success Platform.
With Commerce Cloud, retailers and brands can cater to their customers’ individual needs whether that’s online or in person. Commerce Cloud sites can be used across different devices and can personalize each shopper’s experience with dynamic content on web and mobile sites and smart product recommendations. If you shop online, you’ve probably used several Commerce Cloud sites without even knowing it!
Commerce Cloud features four core capabilities:
1. Commerce Cloud Digital
2. Commerce Cloud Store
3. Commerce Cloud Einstein
4. Commerce Cloud Order Management
Why Salesforce Commerce Cloud?
Commerce Cloud Benefits:
Faster Time to Value
Commerce Cloud creates a faster path between your ideas and execution. First, business users do not have to worry about whether the infrastructure is ready to support their initiatives. Because cloud readiness is never an issue, they can launch new sites or execute promotions in days or hours, not months. Role-based, intuitive user interfaces empower the business user with control over the brand experience and site functionality — all with minimal IT involvement, as the cloud automatically scales and supports whatever they have planned. This frees your IT department to focus on driving innovation and strategic initiatives instead of supporting infrastructure and implementing upgrades. By empowering your users in these ways, you empower your business with tremendous agility.
Seamless and Continuous Innovation
Salesforce Commerce Cloud eliminates the barriers to innovation that are common with legacy commerce solutions, empowering you to keep pace with today’s dynamic market and evolving customer needs. The app is seamlessly upgraded up to eight times a year, delivering new features and enhancements without disrupting your day-to-day operations. Its open architecture enables you to build your own unique capabilities without compromising the cloud upgrade path. The vendor makes it easy for you to connect to your choice of third-party technologies through pre-built integrations that are resistant to breakage when upgrades occur.
Working with Salesforce Commerce Cloud you become part of a large, vibrant community that functions as a source of fresh ideas and insights. Due the fact that this app is built on multi-tenant cloud architecture, all users run it on a single code base using the same version of the software. This makes it easy to share innovation and ideas across the vibrant user community. You also benefit from the intelligence harnessed by the cloud. Because every customer’s shopper interactions run through the Commerce Cloud, the vendor continuously builds a rich behavioral data set that can be used in aggregate as a benchmarking tool to drive continuous improvement. Your ability to tap into the knowledge and experience of this collaborative community creates a powerful network effect to drive your own innovation.
Shared Revenue Model
The Salesforce Commerce Cloud business model is based on shared success, which means the vendor is fully vested in helping you grow and ensuring you succeed. They offer insights based on data and results pulled from across their entire user set, and their Customer Success Management and Optimization & Growth teams are at your service to provide the advice and support you need to succeed.
Take a look at oracle Commerce cloud competition with SFDC:
Compare Oracle Commerce Cloud to Salesforce Commerce Cloud
|Oracle Commerce Cloud||Salesforce Commerce Cloud|
|API First, Modern SaaS Architecture||Yes||No|
|Mobile First Technology||Yes, using Bootstrap||Not using a mobile-first framework|
|Usage Pricing Available||Yes||No. Revenue sharing only. The more you make, the more you pay.|
|Fast Deployment||Yes. OCC is an open framework. Most customers can launch a premier, configurable responsive storefront in as fast as 12 weeks.||Depends. Older technology typically increases development time because skilled developers are needed to build on proprietary frameworks.|
|Optimal Business User Control||Intuitive pixel-level brand controls leveraging WYSIWYG, drag-and-drop storefront, and experience design.||Limited. IT intervention often required.|
|Native A/B Testing Capabilities||Yes, start testing while building your storefront||No. Requires paying for and integrating with 3rd party tools.|
|Part of the Market’s Most Complete Customer Experience (CX) Suite||Yes, it can be integrated with any other Oracle CX product for a single source of data. Oracle offers best-of-breed Marketing, Sales and Service automation technology.||No. Integrations can be complex to develop and manage based on technology.|
|Secure and Reliable||Yes. PCI Compliant. Guaranteed 99.9% uptime. IT from Oracle.||Yes|
|Scalable||Yes, elastic scalability for Small Businesses to Global Enterprises.||Yes|
1 thought on “What Is Commerce Cloud?”
hi nice post on commerce cloud, easy understand I also wrote a brief overview on commerce cloud called 5 Things to Know about salesforce Commerce Cloud go through this blog you will find great information