Unique Identifier: Email address Scenario 1: If a user is not logged in and accepted cookies – then he will be considered as an anonymous user. you can see in the below diagram (anonId) Scenario 2: If a user is logged-in and accepted cookies- then he will be considered as the Known user and all …
How Does Interaction Studio deals with the Cookies? Read More »
Marketing Cloud Einstein Send Time Optimization (STO) determines the best time to send a message. Using machine learning, Einstein predicts optimal send times so that the message is likely to be opened. Einstein Send Time Optimization helps marketers increase email and push notification engagement. Using automated analysis, Einstein determines the best time to send a …
Group Connect is a tool inside the Mobile Studio capable of delivering personalized Facebook and LINE messages to your customers. GroupConnect offers you highly targeted messaging for a specific group of contacts. Because GroupConnect interacts solely with the LINE messaging app and Facebook Messenger (via REST API), you already know a lot about your audience …
Salesforce Marketing Cloud Group Connect with Journey Builder and GroupConnect API Read More »
This Blog walks you through setting up Single Sign On (SSO) for an Identity provider with Salesforce Marketing Cloud as a Service Provider. The following guidance helps with the specifics of implementing SSO alongside our existing Marketing Cloud supports identity providers that use the SAML 2.0 specification, such as Salesforce Identity, Shibboleth, PingFederate, and Active Directory …
Salesforce Marketing Cloud SSO implementation and the troubleshooting tips Read More »
Marketing Data Sharing Rules are what determine which records should sync to Pardot from Salesforce. Use these rules to restrict which data is sent to Pardot, perfect for organisations who want only a subset of their Salesforce Leads or Contacts to exist in Pardot, or who want to route records to specific Pardot Business Units. …
Marketing Data Sharing Rules in Pardot Business Units Read More »
When you provision a business unit, the Salesforce-Pardot connector is automatically created in a paused state. The connector user has View All Data and Modify All Data permissions for Salesforce objects that sync between Pardot and Salesforce. To prevent duplicate records and skewed reporting, limit what syncs to each business unit before you unpause the …
How do we control permissions in a Pardot Business Unit? Read More »
usiness Units allow Pardot customers to separate or partition their data by region, product or business area. This allows for your marketing teams to personalise their messaging to their relevant data lists.The end goal has always been to send the best leads to the right Sales people, which with the help of Business Units will …
Return Path products will no longer be made available for renewal to Salesforce customers beginning May 1, 2021. Additionally, Salesforce can no longer be certain that Return Path’s third party product functionality will be available after your next order from the anniversary date. Given this change, it is critical that customers build a plan with …
According to Marketing Could, What is AMPScript – “AMPscript is a scripting language that you can embed within HTML emails, text emails, landing pages, and SMS messages.” AMPScript is processed on the server by the Marketing Cloud system. What this means is that by the time a document is sent to the client it has already had …
Certified Marketing Cloud Consultant, was indeed one that I seriously struggled with. So – first time ever – I decided to have a blog post on that one. Maybe someone will find it helpful. The most important thing to know is that currently, that means Summer 17, the Certified Marketing Cloud Consultant is actually rather …
Salesforce Marketing Cloud Consultant Exam Tips & Tricks Read More »
