Unique Identifier: Email address Scenario 1: If a user is not logged in and accepted cookies – then he will be considered as an anonymous user. you can see in
Marketing Cloud Einstein Send Time Optimization (STO) determines the best time to send a message. Using machine learning, Einstein predicts optimal send times so that the message is likely to
Group Connect is a tool inside the Mobile Studio capable of delivering personalized Facebook and LINE messages to your customers. GroupConnect offers you highly targeted messaging for a specific group
This Blog walks you through setting up Single Sign On (SSO) for an Identity provider with Salesforce Marketing Cloud as a Service Provider. The following guidance helps with the specifics of
Marketing Data Sharing Rules are what determine which records should sync to Pardot from Salesforce. Use these rules to restrict which data is sent to Pardot, perfect for organisations who
When you provision a business unit, the Salesforce-Pardot connector is automatically created in a paused state. The connector user has View All Data and Modify All Data permissions for Salesforce
usiness Units allow Pardot customers to separate or partition their data by region, product or business area. This allows for your marketing teams to personalise their messaging to their relevant
Return Path products will no longer be made available for renewal to Salesforce customers beginning May 1, 2021. Additionally, Salesforce can no longer be certain that Return Path’s third party
According to Marketing Could, What is AMPScript – “AMPscript is a scripting language that you can embed within HTML emails, text emails, landing pages, and SMS messages.” AMPScript is processed on the
Certified Marketing Cloud Consultant, was indeed one that I seriously struggled with. So – first time ever – I decided to have a blog post on that one. Maybe someone
To get started with Salesforce Marketing Cloud http://code.exacttarget.com/getting-started/ To signup and work with Salesforce Marketing Cloud, use the below link http://code.exacttarget.com/developer-edition/ For queries, check the below link http://help.exacttarget.com/ Cheers!!!
Salesforce announced their acquisition of ExactTarget for $2.5B. This acquisition – on the year anniversary of the Buddy Media acquisition – shows that Salesforce is taking their customer company message
