Marketing AI – Is it a new word for you? If you are from Salesforce and are well-versed in the marketing cloud, it might not be. Marketing AI is a true digital transformation aspect in the world of business. Salesforce Partners are putting their marketing cloud team on it so that: 

• They can fuel customer engagement 

• Bring up the best team productivity with AI marketing tools  

• Make personalized journeys of customers  

• Add automation powered by Einstein  

So, the Marketing AI will help your marketing team to optimize the campaign process. So, is that so or is there something more in it. Well, there is a lot in it. But before moving on it, here is an interesting fact for you: 

“Over 5.3 billion marketing messages were sent using Salesforce Marketing Cloud”. 

Marketing AI Capabilities (Data Cloud for Marketing) 

Personalization and effective marketing – these are what modern customers are looking for. With personalized marketing campaigns, companies can increase customer engagement by up to 20%.  

Now, by understanding the benefit of personalization which serve as the major role in marketing cloud, now  let’s move on to the marketing AI capabilities: 

Deeper Customer Insights with Artificial Intelligence 

When you are delivering what your users are looking for – it brings up a capability to your business. But for deeper customer knowledge, you need vast amounts of data with the capability to process it – Say Thanks to Data Cloud for Marketing. This functionality will help you in: 

• Segment Creation which can be done in seconds with generative AI. With Data Cloud, now it is easier for you to dig deeper into data and get audience precision. Now make personalized campaign as per user requirement.  

• Understand your audience with lookalike modelling. Bring Data Cloud in action and expand the reach of the campaign to a larger audience that will resonate more with you.  

Make Journeys Intelligent with Automation (Marketing Cloud Engagement) 

Marketing cloud is all about making journeys special with the right content. Here, marketing cloud engagement comes into action mode by using automation. Automation makes everything easy by making the right message and drafting the right email to the right audience.  

• Predictive AI – Now make personalized campaigns & test them. Start making memorable moments with your customers with automation and customization. Make your productivity improve with AI.  

• Generative AI is here to solve all your content problems. Create personalized brand copy and visual content to bring personalization and keep the trust high.  

• Want to keep your marketing team into action? Well, if yes, you must deploy Einstein – Get real right insight so whenever a drop-in engagement rate is found, the team can work on it instantly. Stay away from all surprises.  

Focus on Account-Based Marketing (Marketing Cloud Account Engagement) 

Keep engaged with your customers across multiple platforms through various means like email, mobile messaging and chat apps. This would help in making personalized interactions and build loyalty. So, how AI can be helpful in this: 

• Let Einstein score your top prospects and enable your sales and marketing team to work together.  

• Enhance Account-Based Marketing with Einstein by using the ideal account based on historical data. Drive more conversions and use unified data to align marketing and sales for better decision-making and campaign success.  

Personalize Real-Time Moments (Marketing Cloud Personalization) 

Earlier known as interaction studio, marketing cloud personalization helps in digital transformation as it can aid in visualizing the customer experience and manage real-time interaction.  

• Use real-time data, AI, and automation to convert browsing into strong offers and automate recommendations based on purchase history and intent. 

• Analyze real-time intent data and past engagements to deliver personalized messaging and offers, boosting conversion rates across all channels. 

• Combine real-time customer data with business goals to personalize offers at every touchpoint, enhancing customer satisfaction and conversion. 

Make your Marketing Intelligent (Marketing Cloud Intelligence) 

Marketing Cloud Intelligence (formerly known as Datorama) is a powerful analytics platform by Salesforce designed to integrate, visualize, and optimize marketing performance data from various sources. 

• Streamline data management, unification, and KPI standardization with AI-powered connectors, eliminating the need for manual updates and broken formulas. 

• Use AI to analyze and optimize campaign elements in real-time, providing actionable insights, interactive visualizations, and plain language explanations to enhance marketing effectiveness. 

• Leverage predictive AI for spend allocation insights, optimizing budget pacing with real-time alerts to manage overspending and underspending efficiently. 

Ending Note 

Marketing Cloud is a revolution in the modern world business. Thousands of small and big companies have deployed it successfully to make the most of it. If you want to integrate it into your system, connect now with the Salesforce CREST Partner – Valuehub. Our team will bring the best for you.